FREE TOOL

Jobs-To-Be-Done Canvas

Understand what customers are trying to accomplish — their jobs, pains, gains, and switch triggers

Customer Profile

What is the context?

The Core Job (When I want to...) Use the format: "When I..., I want to..., so I can..."

What annoys them? One pain per line

What does good look like? One gain per line

What are they using now?

Job Steps One step per line

What would make them switch? One trigger per line

Switching Anxieties

Canvas Completeness

Made by the team at Mastering Product
www.masteringproducthq.com